In this Contagious Special Report, we’ll be looking at how the mechanisms work. Who’s taken the plunge. Who’s succeeded, and who has failed. What benefits there are for brands in engaging with this emerging space, and how to build an app worthy of consumer attention. We’ll provide an overview of the consumer landscape and mobile usage before exploring some of the case studies we like best. We’ll look at the meteoric rise of Apple’s App Store and its foremost position in this retail space, as well as the devices that are leading the way. We’ll also take a longer-term view on where apps are headed – from m-commerce and augmented reality to their potential to improve our health.
The rise of the application represents a land grab for the hugely valuable real estate in all of our pockets. Once we have an app for bar-hopping, recipe shop- ping, or blood pressure monitoring, it’s going to take an awful lot to have us switch. And if the internet has proven that ‘pull marketing’ can engage and stimulate communities of loyal brand enthusiasts, mobile repre- sents a chance to apply those principles to more per- sonal relationships between brands and consumers.